Two different competitor research questions
“Research my competitors” can mean two different things. A seller with an existing product may want to understand where competitors are stronger and where gaps exist. A product researcher may instead want to study several competitor products to understand market structure and positioning before choosing an opportunity.
Competitive benchmarking
Benchmarking starts with your product as the anchor. Competitor products are tracked separately, their keyword and market evidence can be compared, and the project can highlight areas where your product is stronger, weaker or positioned differently.
Competitor intelligence
Competitor intelligence does not require an anchor product. You can start from competitor ASINs, investigate the keyword markets connected to those products, collect shared market evidence, and build a clearer picture of how the opportunity is structured.
Why shared market evidence matters in competitor analysis
Comparing products is unreliable when each one is evaluated against different market evidence. Argon11 separates product-specific research from market-level evidence. When multiple competitors share a market, the same validated market can support the relevant branches. That makes comparisons more consistent and reduces duplicated research.
Choose the competitor method
Benchmark your product or investigate competitors independently.
Track each product
Keep competitors as separate branches so their evidence and research state remain clear.
Connect shared markets
Research the keyword markets that matter to the comparison and reuse evidence where appropriate.
Identify gaps
Bring product and market evidence together to understand positioning, risks and potential opportunities.
Competitor discoveries should remain actionable
If market research exposes a new competitor worth investigating, Argon11 lets you add it as a tracked branch rather than leaving it buried in a CSV. That lineage makes the research easier to review later and easier to hand off to another researcher or client.