01
Too much data, not enough direction
Black Box, Cerebro and Xray can surface hundreds of signals, but they do not automatically tell you the correct research sequence for your objective.
Argon11 · Guided Amazon Product Research
Stop collecting Amazon data.
Start making research decisions.
Black Box, Cerebro and Xray can give you thousands of useful rows. The harder part is knowing what to investigate, what to compare, what to ignore, and when the research is actually complete.
Argon11 turns disconnected Amazon research data into a guided process — from objective, to evidence, to decision.
✓ Objective-first workflows
✓ Branch-aware research
✓ Shared market evidence
REAL APPResearch Hub · Guided Research Map
Guided workspaceObjective → evidence → decisionReal product screen
Research stateKnow exactly what needs attention
THE REAL PROBLEM
The problem isn't getting more data.
It's knowing what to do next.
Most Amazon research workflows break after the export. You have the numbers — but the decision process still lives in your head, scattered across spreadsheets, tabs and repeated analyses.
02
Research becomes fragmented
Products, keywords, markets, competitors and notes end up disconnected, making it difficult to explain why a product was accepted or rejected.
03
Important discoveries get lost
A stronger competitor may appear inside Xray, but traditional workflows give you no structured way to branch, preserve its origin and investigate it properly.
04
Research never really finishes
Without defined completion rules, analysts keep collecting more evidence instead of knowing when the objective has been logically resolved.
THE DIFFERENCE
Other tools help you collect research data.
This platform helps you conduct the research.
Instead of giving you another blank dashboard, the app keeps the objective, methodology, branches, markets, evidence and final decision connected from beginning to end.
◎
Start with an objective
Tell the app what decision you are trying to make. It chooses the appropriate research methodology and starting point.
Objective → Methodology⌁
Follow guided stages
Every stage explains what to do, why it matters, what evidence is required and what becomes available next.
Stage → Evidence⑂
Branch when research changes direction
Turn promising products or stronger competitors into traceable research branches without losing where they were discovered.
Discovery → New branch✓
Stop when the research is complete
Required stages and completion rules prevent endless analysis. The workflow ends when there is enough evidence for a documented decision.
Evidence → DecisionBUILT INTO THE WORKFLOW
The next action stays attached to the exact research context.
Completed analysis remains accessible from the Research Map while unfinished work keeps the recommended next step visible. You do not have to hunt through disconnected dashboards.
BRANCH CONTROL
One branch. Every relevant dashboard.
The branch detail keeps the next Xray action primary while preserving direct access to completed Cerebro and Xray evidence.
REAL APP
COMPLETED EVIDENCE
Completed work stays reopenable.
Selecting a completed Cerebro node immediately exposes the saved analysis instead of turning completion into a dead end.
REAL APP
START WITH WHAT YOU WANT TO ACHIEVE
You know the objective.
The app defines the path.
You should not need to know whether Black Box, Cerebro or Xray comes next. Choose the research objective and follow the methodology.
Find my first product
Discover opportunities, validate candidates and narrow research to products supported by evidence.
Discovery → Branches → Markets → Decision
Validate a product
Start with a known ASIN and determine whether the opportunity is strong enough to pursue.
Product → Keywords → Xray → Validation
Compare competitors
Benchmark your product against competitors and identify strengths, weaknesses and market gaps.
My Product → Competitors → Gaps → Actions
Expand my catalogue
Use an existing product as the anchor and investigate adjacent keyword markets and new opportunities.
Anchor → Adjacent Markets → Branches → Selection
Research a market or niche
Begin with the market itself, validate demand and competition, then investigate the products that deserve deeper research.
Market → Xray → Products → Opportunity
HOW GUIDED RESEARCH BEGINS
Start with the decision you need to make — not with a tool.
The platform first captures the research objective and the question behind it. From there, it can keep the methodology tied to the purpose of the project instead of sending the researcher into disconnected dashboards.
01
CHOOSE THE OBJECTIVE
The research path begins with what you are trying to achieve.
Find a first product, validate an ASIN, research competitors, expand a catalogue, or investigate a market. Each objective previews a different research path before the project even starts.
Why it mattersYou do not need to decide whether Black Box, Cerebro or Xray comes next. The methodology starts from the goal.
REAL APPNew Guided Research · Objective Selection
Objective chosen↓
02
DEFINE THE QUESTION & CONSTRAINTS
Give the project a real research question and realistic boundaries.
The researcher names the project, states the decision it should answer, and adds marketplace, experience and available-capital context. That purpose stays visible as the research branches grow.
What gets preservedObjective + specific research question + marketplace + practical constraints become the context for the guided project.
REAL APPNew Guided Research · Project Definition
Then the Research Hub takes over.The objective remains visible, the project gets a recommended next action, and the Research Map shows what is complete and what should happen next.
See the guided workflow ↓
GUIDED RESEARCH, NOT A TOOLBOX
From objective to decision, one step at a time.
The app guides the researcher through a methodology rather than expecting them to understand every tool before they begin.
- 1Choose the objectiveDefine the decision you are trying to make.
- 2Follow the methodologyThe app determines the appropriate sequence.
- 3Build connected evidenceProducts, markets and datasets stay linked.
- 4Branch when opportunity appearsInvestigate discoveries without losing lineage.
- 5Reach a documented conclusionStop when required evidence is complete.
REAL APPXray Research · Next Best Action
The methodology is operational, not theoretical.The app tells the researcher which market is next, how to collect the evidence, and which completed markets can already be reviewed.
THE RESEARCH MAP
Never wonder where your research stands.
See what is complete, what is still missing, and the exact action that should happen next — even when a project grows to dozens of branches.
RESEARCH TREE ⌕
▣
Find my first productProduct Discovery
✓
DiscoveryBlack Box complete
◐
B01 · iBorn Bird BathProduct branch
✓
CerebroComplete
✓
Markets8 selected
◐
Xray3/8 complete
○
B02 · Creative ScentsCerebro pending
○
B03 · POOPHCerebro pending
⌘
Shared Market Research8 markets · 3 Xray ready
B01 · XRAY VALIDATION
Validate the remaining markets.
Five selected keyword markets still need Xray evidence before this branch is ready for evidence review.
Markets8
Validated3
Remaining5
Why this step matters
Start free →
Market-level evidence tests whether demand and competition support the product opportunity in the searches that actually matter.
FROM CSV TO EXPLAINED EVIDENCE
The dashboard should answer “So what?”
The app turns imported data into ranked opportunities, market reads, risk signals and recommended next actions. These are real screens from the current product.
BLACK BOX OPPORTUNITY ANALYSIS
Find candidates worth deeper research.
Shortlisting, rejection logic, opportunity intelligence and product-level evidence turn a large export into a smaller set of defensible research candidates.
REAL APPBlack Box Dashboard
XRAY MARKET OPPORTUNITY ANALYSIS
Understand whether the market supports the opportunity.
Demand, competition, review moat, economics, trap flags and product evidence are combined into a market-level read rather than another raw table.
REAL APPXray Market Dashboard
Readable by design.Tall product screens are intentionally shown as focused crops here. Open any screenshot to inspect the original full-resolution screen.
STOP RESEARCHING THE SAME MARKET TWICE
Research a market once. Reuse the evidence everywhere it matters.
When multiple products compete in the same keyword market, traditional workflows repeat the same Xray analysis again and again.
Shared Market Research separates market-level evidence from product-specific research, so one validated market can support every relevant branch.
- Less repeated CSV work
- Consistent market evidence across branches
- Cleaner product-to-market comparisons
RESEARCH CAN CHANGE DIRECTION
When a stronger opportunity appears, don't lose it in a spreadsheet.
While validating one product, Xray may expose a stronger competitor or an unexpected product opportunity.
Create a new research branch, preserve exactly where it was discovered, and continue investigating it independently without breaking the original research path.
OriginB01 → Xray → “pet odor eliminator”→ New Branch B04
POTENTIAL OPPORTUNITY DETECTEDStronger product found in Xray
P
ASIN B0EXAMPLENew Product OpportunityHigher market strength than current benchmark
↑
DemandStronger sales signal
◎
PositionCompetitive review profile
⌁
RelevanceFits current market
RESEARCH SHOULD END WITH A DECISION
Not another dashboard.
The platform brings product, keyword, market and competitor evidence together so the researcher can reach a documented conclusion — and explain why.
BUILT FOR REAL RESEARCH WORK
Different roles. The same need for a defensible process.
Amazon Sellers
Turn research exports into a repeatable process for deciding what to launch, validate or reject.
Product Researchers & VAs
Show exactly what was researched, what remains, which products were rejected and why a candidate was recommended.
Amazon Agencies
Run structured client research with traceable evidence, decision-ready reports and a workflow that another analyst can follow.
Brands & Catalogue Teams
Use existing products as anchors to investigate adjacent markets, competitor positioning and expansion opportunities.
START SIMPLE. GO DEEP WHEN YOU NEED TO.
Free helps you analyze the data.
Pro helps you conduct the research.
FREE ANALYSIS
Analyze individual datasets.
For users who need useful dashboards from Amazon research exports.
- ✓ Black Box CSV analysis
- ✓ Cerebro CSV analysis
- ✓ Xray CSV analysis
- ✓ Individual dashboards
- ✓ Basic exports
- — Guided projects
- — Shared market research
MOST COMPLETE RESEARCH EXPERIENCE
RESEARCH PRO
Connect the analysis into a decision.
For sellers and researchers who need a guided, evidence-based workflow.
- ✓ Everything in Free Analysis
- ✓ Objective-based methodologies
- ✓ Research Hub & Map
- ✓ Product branches & lineage
- ✓ Shared market evidence
- ✓ Competitive benchmarking
- ✓ Deep & decision reports
AGENCY / TEAM
Turn research into client-ready work.
For agencies and teams that need presentation, collaboration and accountability.
- ✓ Everything in Research Pro
- ✓ Agency/client report foundation
- ✓ Team workflows planned
- ✓ Branding options planned
- ✓ Client-ready presentation reports planned
QUESTIONS ABOUT ARGON11
Guided research, without the guesswork.
What is Argon11?
Argon11 is guided Amazon product research software. It helps you analyze research data, validate products and keyword markets, compare competitors, and keep the evidence connected until a research decision is reached.
Does Argon11 replace Helium 10?
Argon11 is designed to organize and analyze research evidence, including exports produced by established Amazon research tools. It focuses on the research workflow and decision process rather than replacing every data-collection tool.
Can I use Argon11 without a guided project?
Yes. Free Analysis is designed for individual dataset analysis. Research Pro adds objective-based projects, research branches, shared market evidence and project-level decision workflows.
What kind of research can I do?
You can discover product opportunities, validate a known product, research competitors, investigate a keyword market or niche, and explore catalogue expansion opportunities.
Who is Argon11 for?
Argon11 is built for Amazon sellers, product researchers, virtual assistants, agencies and catalogue teams that need a repeatable, explainable research process.
Is Argon11 affiliated with Amazon?
No. Argon11 is independent research software and is not affiliated with or endorsed by Amazon or Helium 10.
FROM RAW EXPORTS TO A RESEARCH DECISION
Your Amazon research already has data.
Give it a process.
Choose the objective. Follow the methodology. Keep every branch and market connected. Stop when the evidence is enough.